Sex and the City star Sarah Jessica Parker has been unveiled as a global ambassador for Tanqueray, fronting the first instalment of the gin brand's new global campaign series, There's an N and an O in every ICON.

The American actress and fashion designer shared the news on Instagram, posting 'Becoming Tanqueray's global ambassador feels very significant to me because, at its heart, this campaign speaks to something I've believed for so many years. We often think it's the yeses that carry us forward... But so much of my work has been shaped by the moments I chose to say no. This partnership is about celebrating those choices'.